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A self-initiated project where I collaborated with a friend skilled at 3D modeling for a fictitious home product brand named Inch Life, which has a comfortable, chic, and slick style.

The theme of this showcase design is plants & space because the natural and relaxed feeling brought by plants suits the tone of this brand. I found moss inspiring because it has a fuzzy texture, which is similar to many household fabrics such as velvet and flannel. So, I did a bold experiment of replacing the surfaces of furnitures or home products with moss to bring an unusual yet comforting sense. Different kinds of mosses have different levels of green, leaving the window display with a delicate and layered visual effect. Surrealism was also referred to, in order to create a strange and  bizarre feeling.

Inch Life

Window Display


︎  lucindalu.design@gmail.com
NYC, NY